2nd International Citizen Media Award 2012

Under the Patronage of Werner Jostmeier – Member of the State Parliament of Northrhine-Westphalia and Member of the Executive Board of the European People’s Party


The 2nd International Citizen Media Award intends to honor tremendous work in the field of citizen media and its products in the categories VIDEO and AUDIO that have been created by private, non-commercial producers.

The award distinguishes the dedication of citizens of all countries and their audiovisual products and their reporting concerning locally, regionally, globally and socially relevant topics.


An expert jury awards the prizes in the following categories:

  • Video (individual product, short movie, movie in a television broadcast, video podcast, etc.)
  • Audio (individual product, radio spot in a radio broadcast, podcast, etc.)


In the category Video 3 prizes (Places 1-3):

  1. 1000 Euro prize money + trophy + certificate
  2. Participation in an international media camp + trophy + certificate
  3. 300 Euro prize money + trophy + certificate

In the category Audio 1 complimentary award:

  1. 300 Euro prize money + trophy + certificate


The competition is worldwide open for single participants, groups, associations, civil initiatives, school classes and especially for producers, actors and editorial teams in the field of citizen media work.

Type and quantity of products

Products can be sent that have been created between the 1st of August 2011 and the 31st of July 2012. Every participant/ group can only send one product per category. They should not exceed a running time of 20 minutes.

Content of products

The topic for the 2012 award is:

Civic involvement and solidarity between generations

More and more people achieve a high age. The demographic change resounds throughout the countries. How can one cope with this? Which challenges does it evoke?

Elderly people have experience of life, competence, knowledge and time. Very good requirements for civic involvement. There are numerous exemplary examples for dedicated hononary office works and volunteerism. Even a growing older Europe is full of chances!

2012 is the European Year of Active Aging and Solidarity between the Generations.

This years media prize is especially interested in striking products showing how elderly people support youngsters and how youngsters campaign for elderly people. Common civic involvement is the key for solidarity between the the generations and the positive development of society in Europe.

Outstanding products about active aging and solidarity between the generations are going to be recognized in the frame of this award. The audiovisual products should visualize the dialogue between the generations. What do we have to do that people can grow old in dignity? How can yougner and elderly people together campaign for a better life? Beside the personal interest, quality, medial implementation, activity, authenticity, extent and relevance of research, design elements and innovativeness are relevant. Special features of the products in the different categories (genres) will be especially considered by the jury.


Applications can be send postally in the form of a CD, DVD, MiniDV cassette or an USB flash drive. Alternatively links to portals can be sent, where the audio and video productions can be downloaded permanently.

Every medium has to be fully signed with name, title, date of production and category.

An application is only accepted if the attached document of registration is fully filled, signed and sent or mailed.

Product language:

English or mother tongue including English subtitles/ translation

Products in the category VIDEO (without subtitles) or AUDIO using mother tongue must include a translation (transcript) as a document!

Technical standards:


  • in PAL with 720 x 576 pixels (having the aspect ratio 16:9 or 4:3)

Recommendations for subtitles:

  • Arial (font), white with black margin, size 16
  • maximum of 2 lines per subtitle (page), centered


  • WAV or MP3

Deadline for tenders

31st July 2012

Applications sent afterwards will not be considered at all.

Send to:

Bürgermedienzentrum Bennohaus
Keyword: 2nd International Citizen Media Award 2012
Bennostr. 5
48155 Muenster

Application mails / Uploads sent after the deadline will also not be considered at all.

Or send an E-Mail to: info@icm-award.com


The jury consists of experienced experts in the different media categories. A preselection will be made by experts of the supporters. The selection of the prize winning products for the awards show happens under exclusion of ordinary legal proceedings.

Usage of the products

With the application of the producer the supporters gain all rights concerning the presentation of the segments in front of a public, the jury and a dissemination via citizen media channels or in the framework of project meetings. In addition to that, the products can be used for academic research, trainings, etc. and can be repeatedly shown and used in clips.

The producer has to take care for that he owns all rights of his product before and that the product does not harm other persons’ rights. The producer has to feel obliged to free the supporters from damages which can result of the dissemination of the products.

The supporters bear no costs in these cases. In addition to that the supporters have the option to not assign prizes in single categories or just singular complimentary prizes in concerned categories, if the the participation numbers are too humble.

Announcement of the award winners

The winners will be awarded on the 29th of September 2012 in the framework of the „week of civic involvement“ in Münster during an intercultural event taking place in the Bürgermedienzentrum Bennohaus. The award show will take place in the scope of this event.

Homepage: www.icm-award.com

About us

We are an European association of 40 organisations from 26 countries working in the field of community media and civil society. We give young people voice through digital media.

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